Rob Brown and Lucy Cohen of Mazuma discuss why accountants need to build a sales pipeline of prospects and why accounting professionals dislike selling
00:00 – Intro.
02:29 – Growing accounting Portfolio.
05:09 – Create an effective sales funnel
07:31 – Impact of Ethical Influence in Sales
08:47 – Tips to build a successful sales funnel
11:52 – Thank You & Wrap up!
5 great shows in the Accounting Influencers Podcast Network:
❶ Success in Accounting – MONDAYS. Our flagship main show features panels, live interviews and replays of our most popular shows.
❷ Insights in Accounting – TUESDAYS. The best news, analysis, commercial awareness, news under microscope, podcast mentions and recommendations.
❸ Influencers in Accounting – WEDNESDAYS. Deep dive 1-1 interviews with leaders, experts, influencers from around the world.
❹ Best Practice in Accounting – THURSDAYS. Practice development, growth, management, consulting, examples, stories and practical here’s what works stuff for accountants, bookkeepers and the fintech/software people who serve them.
❺ UK Matters in Accounting – FRIDAYS. A UK focused show featuring UK related topics, news items, events and interviews.
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