Learn how to create high-performing angles and campaigns by using message-mining.
View the document I walked through: https://bit.ly/3IJUopT
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Timestamps:
00:00:00 – Understanding Target Personas and Ethically Stealing Their Message
00:06:14 – Standing Out in a Sea of Buzzwords with Message Mining
00:09:18 – Message Mining: Finding Your Target Audience’s Watering Holes.
00:12:29 – Using Reddit as a Tool for Customer Research
00:15:25 – Understanding the Concerns of E-Commerce Store Owners
00:18:18 – Understanding E-commerce Trends and Marketing Insights
00:21:21 – Tips for E-commerce Success and Utilising Customer Reviews
00:24:27 – Categorising Information for Effective Copywriting
00:27:29 – Understanding Unique Benefits, Nice-to-Haves, Deal Breakers, Uncertainties, Objections, and Perceived Risks
00:30:30 – Leveraging Customer Insights to Create Compelling Headlines and Campaigns
00:33:13 – Message Mining for Angle Ideation
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In this video, we uncover the secret behind successful SaaS marketing funnels: message-mining. We’ll break down these top campaigns, focusing on their messaging. We show how to borrow winning ideas ethically, shaping them into your own unique marketing funnel. Plus, we’ll discuss how digital and content marketing can support your SaaS business.