Joe Shelerud from Ad Advance shares with Incrementum Digital the latest Amazon advertising strategies to launch and rank new products in 2022, best practices for keyword research and segmenting based on keyword search volume, and other PPC advanced strategies.
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0:00 – 2:13 Who is Joe Shelerud?
2:13 – 5:21 New Product PPC Launch Strategy in 2022
5:21 – 6:09 Phrase, Broad & Auto During Launch?
6:09 – 7:40 Bidding Strategy During Launch? Fixed vs. Up/Down
7:40 – 9:22 Top of Search Placement Adjustment During Launch?
9:22 – 11:03 Launch Using Software of Manually?
11:03 – 13:00 Competitor Product Targeting During Launch?
13:00 – 14:51 Incrementum’s Product Launch Strategy (PPC)
14:51 – 17:18 Automatic Campaigns During Launch Phase?
17:18 – 19:12 Grouping Product Variations in Same Campaign?
19:12 – 23:04 Incrementum’s Experience with Grouping Variations in Ad Campaigns
23:04 – 25:00 How To Segment Keywords in PPC Campaigns
25:00 – 30:46 Percent of Spend on Sponsored Display Ads?
30:46 – 33:59 Sponsored Display Ads vs. DSP Ads?
33:59 – 39:52 PPC Predictions in 2022 & External Traffic?
39:52 – 43:03 Long Tail Keyword PPC Strategy?
43:03 – 45:03 Criteria To Select Products for DSP?
45:03 – 48:02 How To Decrease TACOS vs. Organic Ranking?
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