No matter what journey shoppers take, they may encounter an Amazon touch point during their path to purchase. As a result, Amazon Advertising is uniquely positioned to build full-funnel marketing strategies that reach audiences throughout their daily lives.At the same time, this depth and breadth of reach can make it tough to know where to start when building a full-funnel strategy—so we’ve broken the process down into 5 simple steps in this video.

This is Best of AdCon, a new video series from Amazon Advertising that features popular breakout sessions from our virtual AdCon event in October 2020. Follow along on our blog to stay up to date on the entire series.