Ready to transform your marketing? Discover why a full-funnel marketing strategy is your secret weapon for success!

In this episode, Eagan Heath from Asymmetric Marketing and James Roloff break down the essential stages of the buyer’s journey—awareness, consideration, and decision.

Learn how focusing on the bottom of the funnel first can drive quick wins, like marketing lower back pain solutions, and why over-relying on a single channel can hold your business back.

Get practical advice on how to attract leads using top-of-funnel tactics such as checklists and educational content.

Perfect for small marketing teams, Eagan shares actionable tips on selecting the right channels and offers a free workbook to help you craft a winning strategy.

Tune in to build a smarter, more effective digital marketing strategy today!

Timestamps
00:00 Introduction to Full Funnel Marketing
00:30 Meet the Experts: James and Egan
01:02 Common Marketing Mistakes
01:44 Understanding the Buyer’s Journey
03:47 Effective Marketing Strategies
04:48 Implementing a Full-Funnel Approach
05:45 Leveraging Free Value for Sales
05:55 Optimizing Google Search Visibility
06:04 Remarketing Strategies
06:20 Content Marketing for Problem-Solving
06:42 Top of Funnel Advertising
08:09 Effective Lead Magnets
09:01 Avoiding Costly Mistakes
09:55 Resources for Small Marketing Teams
10:44 Conclusion and Contact Information