Mastering Mortgage Broker Content Strategy: Top of Funnel Tips
In this episode of the Mortgage Business Mastery Show, business coach Ash Borland provides strategies for mortgage brokers who struggle to come up with content ideas. He emphasizes the importance of focusing on top of funnel content, which addresses clients’ most pressing individual questions such as ‘How much can I borrow?’ and ‘What deposit do I need?’ Hash Paul advises mortgage brokers to identify their clients’ top 10 frequently asked questions and create content specifically geared towards answering these. He also highlights the importance of regularly updating this content to stay relevant as the market and individual expertise evolve. The overall takeaway is that simple, relevant content that answers clients’ questions will always outperform complicated niche topics.
00:00 Introduction to Content Strategy for Mortgage Brokers
00:19 Understanding Top of Funnel Content
00:44 Identifying Client’s Most Pressing Questions
02:10 Creating Content to Answer Client Questions
03:34 Keeping Content Relevant and Updated
04:53 Final Thoughts and Takeaways
Go Deeper:
Tune into my Mortgage Business Mastery podcast, dropping new episodes every Monday, Wednesday, and Friday. This solo show answers questions from brokers, submitted via my Instagram page, diving deep into what you want to know. Stay ahead of the game with the insights shared in every episode. If you’re a broker looking to up your game, this podcast is for you.
https://ashborland.com/solo
Learn More On Instagram:
Follow me on Instagram for practical short video tutorials on systems and processes to boost your sales and marketing as a mortgage broker. The content here is different from YouTube and highly valuable for advisors. It’s also where I interact with brokers and gather questions for my solo podcast episodes
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Free Course:
Check out the Free Mortgage Marketing Blueprint, a comprehensive seven-step course designed to help mortgage brokers build a solid and robust marketing system for their brokerage. This course covers everything you need to know to succeed.
https://ashborland.com/blueprint
Podcast Interview Series:
Listen to the Mortgage Mavericks podcast, where I interview the best and brightest in the business. They share their stories and insights, with new episodes released every Thursday.
https://ashborland.com/mavericks
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