Top-funnel content holds more value than previously thought.
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In this video, Ross breaks down why top-funnel content, for SEO in particular, can be beneficial long-term and how it can often out-pace a traditional bottom-funnel only strategy.
Blog Post: https://www.siegemedia.com/strategy/top-funnel-seo-content
Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174
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