More money is wasted in marketing and almost any other human endeavor (except government). John Hinson and his team at Spotlight Branding want to put an end to that. In this interview, marketing expert John Hinson explains what a content loop is and how you can use it to stay in front of your best prospects and clients in order to gain more business. By applying what you hear in this episode you will be light years ahead of your competitors. You will be marketing in a way to connect with your audience, keeps you in front of them until they’re ready to hire you, and make sure the expert in their eyes. You can connect with John at his website and be sure to request a free copy of Spotlight Branding’s new book here.