Kyle Poyar (OpenView) Top of Funnel for PLG
BUILD w/ Blake Bartlett Podcast 🎙️
PLG breaks traditional SaaS top of funnel. Why? Trusty channels like content marketing, email nurture and in-person events don’t translate to PLG. Kyle has identified what works for PLG leaders like Zapier, Figma and Calendly, and shares a new top of funnel playbook built for the PLG era.
#startups #technology #software #sales #B2B #productledgrowth
Podcast: BUILD with Blake Bartlett
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