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Chapters:
0:00 – Intro
1:31 – Funnel Principles
2:57 – Funnel Within Funnel
5:04 – Top of Funnel (Content Mastery)
6:24 – Content Traits
11:21 – Secret Content Trait
13:10 – 2024 Macro Trends
14:17 – Content Tactics
17:34 – Art of the Hook
26:01 – Lead Magnet Mastery
31:34 – Content Flywheel
33:54 – Offer Mastery
41:11 – Landing Page Mastery
45:28 – Easter Egg