Paid Advertising đź’°
Google ads are great because you can target what we call. Bottom of the funnel keywords. Phrases like “remodeling contractor in Colorado Springs” or “design-build firm in Denver”
if you’re ready to get going with pads, there are three critical areas you need to nail
👉 Keywords and Targeting Strategy: if your targeting is too loose, meaning your targeting phrases like “contractor near me” when all you do is kitchen remodeling, you’re going to get a lot of clicks for irrelevant projects. Make sure your keyword list is tight and your areas are only where you want to work.
👉 The Ad Itself: we all know that we browse and click at the speed of light, so don’t overlook the copy in your ad. Think: “Award Winning Remodeling Services” vs “Remodeling Services”. make sure you’re testing so you can get the most clicks for your money.
👉 The Landing Page: we need to get this surgery to convert into a lead. That means an easily scannable page that includes stunning photos, information about your process, testimonials, social proof, and an easy way to fill out a form or call you.
once you get these three elements, working together, you’ll know exactly what it costs you to acquire a customer. And once you’re happy with the ratio, it’s time to scale up the budget!
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