⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐
🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…
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⏱ Chapters:
00:00 – I usually talk about conversions, BUT… [Intro]
04:16 – Today’s episode is sponsored by BTMSinsiders All-Access Pass
05:35 – Paid Traffic Strategy Tool: The Funnel Traffic Map
11:53 – Paid Traffic Strategy Tip #1: Avoid a leaky funnel!
13:32 – Paid Traffic Strategy Tip #2: Plan your traffic flow
16:05 – Paid Traffic Strategy Tip #3: Test 1-3 core sources
17:39 – Paid Traffic Strategy Tip #4: Diversify & make robust
19:45 – Paid Traffic Strategy Tip #5: Calculate full-funnel ROI
24:12 – Check out BTMSinsiders! [More Resources]

Here’s a really cool tool to help with your paid traffic strategy…
It’s a high-level way to visualize your best paid-traffic strategy — along with specific tips, relative to how to use the tool.
It’s based on a conversation I had with Perry Marshall.
We were talking about the danger of relying on just buying a bunch of cold traffic from a single traffic source…
And how it’s become essential today to not only have your cold traffic source plus retargeting and other warm traffic campaigns…
But to also build a robust, anti-fragile traffic strategy that draws cold traffic from many different sources.
I sketched out this visual and showed it to him, and I saw the light go on.
He loved it.
He also used it, with my blessing, as part of a traffic seminar he put on following our conversation.
And today, I’m sharing it with you — and the thinking behind it.
Paid Traffic Strategy: The Funnel Traffic Map
Yours for bigger breakthroughs,
Roy Furr

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