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In this episode, Kerry Fitzgibbon, simplifies the concept of funnels in marketing. She emphasizes the importance of asking for the sale and avoiding overcomplicating the process. Kerry breaks down the funnel stages – cold, warm, and hot – to guide listeners on effectively moving customers from awareness to becoming loyal fans. Tune in to unleash AI-powered Facebook marketing strategies to elevate your business to new heights.

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Timestamps
00:00:00 – Introduction
00:00:53 – Understanding Funnels
00:01:15 – What is a Funnel?
00:01:36 – Customer Journey Stages
00:03:46 – Product Aware and Most Aware Customers
00:04:08 – Guiding Customers Through Stages
00:04:42 – Simplifying Funnels
00:05:12 – Basic Funnel Structure
00:05:33 – Old-Fashioned Sales Funnel
00:06:05 – Attention, Desire, Interest, Action (ADIA) Funnel
00:07:09 – Learning from Sales Calls
00:08:05 – Creating Engaging Content
00:14:28 – Decision Stage in Funnel
00:16:57 – Using Phone Calls for Sales
00:18:02 – Event Registration Follow-Up
00:21:04 – Mobile Optimization and Analytics
00:22:09 – Testing Your Funnel
00:23:02 – Encouraging Customer Interaction
00:25:51 – Optimizing Your Funnel