Measuring Marketing ROI: Top-to-Bottom Funnel Tips

Don’t forget to measure your marketing! 📊 In this video, I break down how to accurately measure your marketing ROI across different stages of the funnel—top, middle, and bottom. {We’ll cover how to track engagement rates for your blog posts, webinars, and bottom-of-funnel content, and how to calculate conversion rates from readers to attendees.

I’ll also explain why understanding these metrics is crucial for every B2B leader who wants to drive real results.}

If you want to ensure your marketing efforts are delivering ROI, stick around because I’m giving you actionable tips to optimize your campaigns and grow your revenue.

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