marketing funnel for beginners, marketing funnel definition and principles. You could spend hours designing and writing a compelling email series that explains the amazing benefits of your product. But if you send your email series to subscribers that aren’t ready to buy your product yet, you’re wasting your time. Thankfully, there’s a tool that can help you do exactly that. It’s called the marketing funnel. marketing funnel is a tool that helps you visualize the buyer journey, or the path a prospect takes as they become familiar with your company, from introduction to conversion (and hopefully beyond). marketing funnel should include the following stages: awareness, consideration, conversion, loyalty, and advocacy.

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