🎥 Mortgage Lead Tip of the Week: Top of the Funnel Conversion 🎥

When capturing leads at the top of the funnel, don’t scare them away with too many personal questions. Focus on minimal and essential information to boost your conversion rates.

💡 Key Tips:

1️⃣ Keep It Simple: Ask only 8-10 crucial questions. Avoid details like DOB or Social Security numbers at this stage.

2️⃣ Streamline Your Workflow: Design your form to capture only what you need to qualify the lead.

3️⃣ Build Trust First: You can always gather more personal details when the lead is ready to proceed with the application.

Boost your conversions by keeping your initial lead capture form simple and focused!

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