Struggling to get sign-ups for your freebie? If your lead magnet isn’t resonating with your audience, it’s time to try something new! Your opt-in page should have a conversion rate of at least 40%—meaning at least 40 out of 100 visitors should be signing up. If not, it’s a sign that your page needs tweaking to be more enticing.
Once subscribers join, your 7-day email sequence should welcome them and deliver valuable content with a clickable link in every email. Ideally, you should aim for 50%+ open rates and 2-3% click-through rates. If you’re falling short, it’s time to optimise your email sequence for better engagement. 📧
Side note: Email open rates have changed over the years due to privacy laws and automatic email opens by certain platforms, meaning the reported rates may be inflated. That’s why focusing on real engagement and click-throughs is key to measuring success.
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