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Your Website Is NOT Available In Their Native Language (And Google Translate DOESN’T Fix The Problem)
The culprit may SOUND not very big or harmful, but it is.
It’s over 80% of your traffic, that can’t navigate or consume your content, let alone BUY from you, because of the language barrier.
And if you don’t believe me, let me prove it:
So here’s what happens, on average, over 80% of your traffic that you’ll get on your page is worldwide traffic, many of which are not english speakers or not GOOD english speakers.
Plus, many of them just prefer their native language.
Preferences of visitors are of high importance when it comes to online marketing.
So when they get to your page or video, two very bad things happen:
The first, is that they abandon the page immediately because it’s in english only, and not relevant to them.
The second, is that they know that if the landing page is in english, then so is the product.
Which means they’ll have to learn and go through their entire purchase, funnel, or marketing process In english.
Once they realize that, they abandon your page.
Combined, That’s over 80% of traffic.
As years go by, as technology advances and reaches new places, higher speed internets, more connection to the western world, more money, more people from around the world will start using the internet for purchases, funnels, and basically integrate into the technological world better.
Which means, if right now it’s 60-80% of traffic, It’ll be much higher than that.
Because unless you apply ads to your business where you choose by country, all organic traffic will be worldwide.
And besides, imagine how CHEAP it is to target non-english speaking countries, you can reduce your click cost by thousands of percentages just by being available to that audience in their native language.
So if 60-80% of traffic abandons your page due unavailability, all of your efforts to get traffic and makes sales, amount to just 20-40% of traffic you ACTUALLY get.
One of the CORE rules of SEO (Search Engine Optimization) that drives your rankings up or down, is time spent on your website.
The more time they spend on your site organically, for whatever reason, the higher your rankings will be.
The less, the lower they’ll be.
So you tell me, how’s your sites reputation doing when over 80% of visitors abandon your site immediately?
Very bad, definitely alot worse than it could.
SO the solution is, to make this MAJORITY, a part of your site again by offering them a simple way to translate the page and product without effort or harming the page, and as they do it, you get them as an email lead.
So what about OTHER translation services, can’t they use them instead? Well, we examined this as well, so let’s see:
There are many free translation services available, the most popular one is GOOGLE TRANSLATE.
But it’s not a solution, because, when people do use it, it breaks the flow of the page, since it’s not designed to maintain and retain your landing pages individual qualities, and only to translate word by word, it breaks the page and makes it ugly and kills your conversions.
And of course, it doesn’t translate it into a readable native text, word by word means many typos, making the page feel unprofessional.
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