Learn how to create a digital marketing funnel in 6 steps and build a system to convert sales.
#marketingfunnels #branding #brandstrategy
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By the end of this video, you’ll have the structure and framework to build a digital marketing funnel to generate leads and sales for your business.
First, we’ll cover some of the common terms that are used interchangeably including sales funnels, marketing funnels, digital marketing funnels and lead generation funnels.
Next, I’ll share how Russel Brunson and Ryan Deiss both helped me to understand marketing funnels and how it all just clicked for me.
Then, you’ll learn the critical difference between tactics and strategy and how different your marketing strategy is from a single marketing tactic.
Next, you’ll learn that your sales funnel is not just a marketing strategy but an entire system to help you develop leads and convert leads into sales and customers before I show you how to create a digital marketing funnel using a proven template.
Finally, you’ll understand that all the marketing and sales tactics in the world won’t help you to build your brand and grow your business unless they’re part of a system that’s designed to guide your audience from a cold lead to a happy customer.
0:00 How To Create A Digital Marketing Funnel [6 Step Template]
1:23 Attention Is Not Enough Anymore
2:20 Tactics Vs Strategy
2:56 Tactics Don’t Have Structure
3:22 Bunch Of Isolated Tactics Is Not A Strategy
4:05 Your Business Needs A System
4:30 How Do You Build A Marketing Funnel?
5:19 Phase #1 Attention
6:11 Phase #2 Traffic
6:54 Phase #3 Micro Commitment
7:57 Phase #4 Nurture
8:51 Phase #5 Conversion
10:21 Phase #6 Brand Advocacy
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