Boost Your Ecom Profits by 15-30%: https://www.adaptivecheckout.ai
Funnel Breakdown Assets: https://docs.google.com/document/d/1uEfRrMUjVNg7K3opL8TilrGhVuBxVgOVfaPL44IDwyM/edit?usp=sharing
If you’re new to my channel, my name is TMURPH. I’ve developed an e-commerce operating system that helps direct-response merchants scale profitably. We specialize in adaptive checkout technology, custom payment processing, and conversion optimization that drives 15-30% profit increases for 7-figure DTC brands.
Given this is a YouTube channel, and anyone can claim anything, I’ll give you some stuff you can verify below.
How I got here…
Played college football – learned discipline, teamwork, and toughness. I knew early on at 18-19 years old I had to make a way to make money from online business.
Started at 19: Dove headfirst into e-commerce. Built and scaled multiple Shopify stores to 7 figures using paid traffic – Meta, Google, TikTok. Learned direct-response marketing the hard way: testing thousands of creatives, optimizing funnels, and figuring out what actually converts.
Started teaching what I learned about TikTok Ads on YouTube – became one of the first marketers to crack the platform and share the playbook publicly.
Built my own brand: Launched an info-product and affiliate business. Scaled from $0 to $2M+ in 12 months with 63% profit margins using direct-response funnels, webinars, and recurring revenue models.
Took a Head of E-Commerce Development role at a major platform. Built out their entire coaching division and added $250K+ in monthly recurring revenue in under 6 months by designing high-ticket webinar funnels and backend systems.
Back to building: Left to focus on our e-commerce operating system – solving the biggest pain points I experienced firsthand: checkout abandonment, payment holds, processing fees, and conversion leaks.
Today: I help 7-figure DTC brands break through revenue plateaus by implementing adaptive AI checkout systems and custom payment infrastructure. Our clients see 15-30% profit increases without spending more on ads just by fixing what happens after the click.
To all the builders grinding it out in the trenches: we’re all writing our own stories. The worse the obstacles, the better the comeback.
You either get the win or the wisdom. Both make you stronger.
Keep pushing.
TMURPH
DISCLOSURE
Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary.

