Funnel Design School #7 – Lead Funnels – Techniques For Capturing Leads With Your Funnel
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In this video, Dan Havey introduces a new product called Lead Funnels by Russell Brunson. A lead funnel is the same as a front-end funnel, a squeeze page, or an opt-in page. The purpose of a lead funnel is to trade someone’s email address for something of value, and then send them to a Thank You page. Lead Funnels is a document of 172 pages that contains 114 of the best lead funnels that Russell Brunson has ever seen. In the document, Russell breaks down each funnel’s hook, story, and offer, and provides examples of small business funnels that are not entirely internet-related. The video goes on to provide a few examples of funnels in the document.
The video discusses how lead funnels work, how to build them, and how they can be used to start the next phase of a sales funnel. The video also provides examples of different lead funnels that can be used by small businesses, mom-and-pop shops, and physical product sellers.
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