Every ecommerce business needs a solid sales funnel. Whether you’re B2B or B2C, sales funnels are how you grow your business and attract new customers.
In this video we’ll discuss what a sales funnel is, what types of strategies to use in different places of the funnel and how to get the sale in the end.
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____Contents of this video____
00:00 – Intro
00:45 – What is a sales funnel?
01:28 – What is the top of the funnel?
02:33 – Should there be a funnel for every product?
02:56 – What do customers see in the middle of the funnel?
03:50 – When is the best chance to collect leads in a funnel?
04:14 – What is the bottom of the funnel?
05:10 – Are there other tactics to peak interest?
05:56 – How should brands write their calls to action?
07:00 – How important is upselling?
00:45 – What is a sales funnel?
Picture a funnel that is wide at the top and narrow at the bottom. The sales funnel is the strategy brands use to pull new customers into their fold and convert them to customers. Top of the funnel is broad awareness and leads get “hotter” as they approach the bottom.
01:28 – What is the top of the funnel?
This is the broadest part of your funnel. You’ll leverage ads to target broad interest based audiences and introduce your brand to them. As you convert customers, you’ll optimize based on what works.
02:33 – Should there be a funnel for every product?
It depends on the number of products. If your products have similar use-cases, a single funnel should work. But you can always create separate funnels for each product. It’s all about testing.
02:56 – What do customers see in the middle of the funnel?
Once customers are in the middle of the funnel, they’re aware you exist. This is where education comes in. Tell customers why they need your product. Blog posts and informational emails are helpful here. It exposes the gap in their life and how your brand can help fill it.
03:50 – When is the best chance to collect leads in a funnel?
Lead collection is usually easier in the middle of the funnel. By the bottom of the funnel, you should be focused on conversion.
04:14– What is the bottom of the funnel?
Here is where your calls to action change from learn more to “buy now.” At the bottom of the funnel, you’ll want to leverage sales, product shots and attention grabbing to get conversions.
05:10 – Are there other tactics to peak interest?
Sales are most effective, but bundles are another way to peak interest and increase the perception of value. Other than discounts, freebies can be effective at converting customers.
05:56 – How should brands write their calls to action?
Typically, it’s best to leverage a sense of urgency. Where appropriate, use “holidays” to create mini sales that have a bit of urgency to them. Outside of sales, use testimonials and write calls to action that invite them to join the community of customers.
07:00 – How important is upselling?
It’s very important. Many clients use a second upsell opportunity during the post-purchase thank you page. If you have related, complimentary products, this can be tremendously effective if done the right way.
___About Enventys Partners_____
Enventys Partners is a start-to-finish, all-encompassing product development service agency that designs, prototypes, manufactures, fulfills, crowdfunds, and markets new products and startup businesses.
We’ve raised more than $350 million for clients through crowdfunding and has been involved in the development, prototyping, launching, and/or marketing of over 2,500 products. For more than 20 years, clients have utilized the agency’s combined services to take their consumer products from napkin sketch to production.
For more information, visit https://enventyspartners.com/.
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