How do generational differences shape customer buying decisions? In this clip from her 2023 presentation at the DEMA show, Jennifer Shaheen dives into the customer acquisition funnel, explaining how today’s interwoven generations—from digital immigrants to digital natives—are influencing each stage, from awareness to loyalty. Learn why Gen X, Millennials, and Gen Z each view technology differently, and why digital adoption is now a must.

💡 Jennifer is speaking at DEMA again in 2024! Learn how to attend one of her sessions: https://www.demashow.com/speakers/jennifer-shaheen?&sortby=personSurname%20asc%2CpersonCompany%20asc&azletter=S&searchgroup=libraryentry-speakers

Looking to bring Jennifer’s insights to your event? 🤝 Contact her here: https://technologytherapy.com/contact/

🌐 Connect with Jennifer on LinkedIn: https://www.linkedin.com/in/jennifershaheen/