Growth 🚀starts with building, tracking, and improving your product’s conversion funnel 🔻Although there’re tons of content about funnels available on the Internet, there’re still so many misconceptions and cliches that may keep you from gathering actionable insights.
✅ So is there any difference between the marketing funnel, sales funnel and purchase funnel?🤔
✅ Why we need funnels?
✅ Should you be sticking to any specific framework, such as AARRR, AIDA, or Growth Loops?
✅ And which funnel type is the best?
To answer these and so many other questions, we’ve filmed a series of educational videos on conversion funnels for Railsware Product Academy – so make sure to subscribe and be the first to watch our upcoming uploads!
0:00 What is a Marketing/Sales/Conversion Funnel?
0:25 What is the difference?
0:49 What makes funnels look that way?
01:25 What do we do with funnels?
01:55 Why do we need funnels?
03:12 What is the best funnel type?
03:50 Basic Funnel structure
04:47 AIDA Funnel Example
06:49 A missing piece to an AIDA Framework
07:43 AARRR Funnel Example
09:14 Funnel Metrics
09:46 Everything you need to know about other funnel frameworks
10:25 Game-changing view at Customer Journey
10:35 Loop Framework (McKinsey)
10:50 Growth Loops (Belfour, Reforge)
12:00 Video Summary
We’d love to hear from you!🙋♀️💬 Share your cases of using Conversion Funnels in the comments ⬇️ Make sure to subscribe to Railsware Product Academy and hit the bell button 🔔 to learn more Product Marketing tricks from our next videos!
Design and video production: Oleg Gorovoi, Vlad Shagov, PING Studio
Author and speaker: Karina Plastun
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