This is the exact framework Meta’s own growth team uses to build high-performing lead gen and eCom funnels 👇

Jonathan Nimrodi, Head of Growth Initiatives and Discovery Funnels, audited $2B of ad spend over 2.5 years together with his team.

Their goal? To identify the specific tactics the top 0.1% of advertisers use to craft personalized, resistance-breaking quiz funnels.

Jonathan presented this scorecard publicly for the first time at our Heyflow Summit. And today, we get to share this masterpiece of conversion excellence with you. This system alone is a game-changer, but we wanted to take it one step further and make the scorecard practical.

So our team analyzed the market over the past 4.5 weeks and found 60+ real-life examples from renowned brands to show exactly how these levers work in the wild.

We packed the Meta framework + our 60 examples into one master Figma file.

Want us to send you the link?
/1 Like this post
/2 Comment “scorecard”

P.S Stop falling for tools luring you in with goofy templates and “10x conversion” promises. Real optimization needs a real engine. Heyflow is the only platform built to run these sorts of frameworks – and no one else comes even close. Prove us wrong!