In this video, our team dives into the essential steps for building a streamlined tech stack that aligns with your organization’s goals. We explore how to evaluate tools for different stages of the funnel, from top-of-funnel marketing automation to bottom-of-funnel sales engagement. You’ll learn about consolidating tools, aligning departments like sales and marketing, and creating a single source of truth for data. We also discuss critical considerations, such as integration with existing systems, IT support, and end-user adoption. Whether you’re re-evaluating your stack or building from scratch, this guide will help you make smarter choices for a more cohesive tech ecosystem. Don’t forget to like, comment, and subscribe for more insights on optimizing your tech stack!