[EP 101]

We’ve finally made it to Part 3 of our miniseries, where we talk about the bottom of the B2B marketing funnel with experts Kylie Lang (Quiz Funnel Strategist, Kylie Lang) and James Hipkin (CEO & Founder, Inn8ly). During our conversation, Kylie and James elaborate on what B2B marketers should be focusing on from a strategic perspective. They also talk about what mistakes to avoid, explain the importance of personalization, and provide actionable steps aimed at increasing conversions and reducing churn rates.

Topics discussed in this episode:
• What B2B marketers need to focus on at the bottom of the funnel from a strategic perspective [2:13]
o Show don’t tell
o Conversion vs. elimination
• What marketers should NOT do at the bottom of the funnel [11:43]
o Not using transactional emails and thank you pages effectively
o Don’t leverage personalization enough in their communications with customers
• The role of personalization [17:43] | [22:50]
• What marketers can do to increase conversions and reduce churn rates at the bottom of the funnel [28:01]

Companies & links mentioned:
⁃ Kylie Lang (https://www.linkedin.com/in/kyliecarlson/)
⁃ James Hipkin (https://www.linkedin.com/in/jameshipkin/)
⁃ Inn8ly (https://inn8ly.com/)